Modern portrait of a consumer of a new mobile tourist application for the development of wine tourism in Sevastopol (based on sociological research)
https://doi.org/10.18384/2712-7621-2023-1-116-127
Abstract
Aim. We perform a sociological study of advantages of tourist mobile applications for the promotion of wine tourism in Sevastopol.
Methodology. To solve the research problem, a questionnaire and an interview were used to study the opinion of respondents regarding the demand for the development of a new mobile tourist application in Sevastopol.
Results. Using the results of the study, the possibility of developing a new tourist mobile application in Sevastopol for the project “Terroir Sevastopol” (Wine Road) is discussed. A modern portrait of a consumer of a new mobile tourist application for the development of wine tourism in Sevastopol is presented.
Research implications. The main catalysts and barriers to the growth of demand in the market of tourist mobile applications are identified. The necessity of developing promising wine tourism in Sevastopol through a mobile application is proved in order to improve travel and recreation of tourists, as well as to increase the tourist attractiveness of this destination.
About the Authors
S. A. Shcherbakova
Sevastopol State University
Russian Federation
Russian Federation
Svetlana A. Shcherbakova – PhD in Geography, Assoc. Prof., Department of Tourism, Service and Hotel Business, City Development Institute.
Ul. Universitetskaya 33, Sevastopol 299053
O. N. Chauzova
Sevastopol State University
Russian Federation
Russian Federation
Olga N. Chauzova – Assoc. Prof., Department of Tourism, Service and Hotel Business, City Development Institute.
Ul. Universitetskaya 33, Sevastopol 299053
M. Yu. Evdokimov
Sevastopol State University
Russian Federation
Russian Federation
Mikhail Yu. Evdokimov – PhD in Geography, Assoc. Prof., Department of Socio-Economic and Physical Geography, Faculty of Natural Sciences.
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