The aim of the paper is to analyze the process of toponymic commodification from geographic prospective within the framework of critical toponymy. This study identifies two dominant groups of actors, three main strategic toponymic practices, and three types of toponymic commodification such as tourist, infrastructure and gentrification. As a result, two geographical problems associated with toponymic commodification are formulated including spatial social polarization and the formation of an artificial geo-cultural space. The study concludes that these processes neutralize possible positive economic results of the toponymic commodification and can lead to more complex transformations in the spatial organization of society.